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AD RATES

In this section are standard ad units and dimensions (width by depth), along with the one-time rate. Ads are set 1, 1-1/2, 2 or 3 columns wide. Non-standard ad sizes are available at the standard column-inch rate.

Four-color ads must be half-page or larger. Metallic and non-process color inks are not available. Placement of the ad is at the discretion of the publisher. Spot color is an additional 15%. Call for available colors.
Note: Rates represent cost per insertion.
Non-standard sizes are available.

  • Special placement: Advertisers may reserve the inside front or inside back pages for full-page 4-color ads at a premium of 15%.
  • Discounts: Available for academic meetings, seminars, conferences, workshops, deadlines for fellowships, grants, and scholarly papers.
    • First insertion: 15%
    • Second insertion: 25%
    • Third or more insertions: 35%
  • Frequency discounts: Please contact our advertising department at (703) 385-2400.
  • Web advertising: Employment ads submitted for print advertising as text or Microsoft Word document will be posted online at no extra charge. 

    Note: Occasionally, the method of binding may prevent usage of the gutter. Contact the advertising department for verification of binding method.

Ad Sizes & Rates (gross)
Column/inch rate: $150/inch

Attention:  Now you can upload (or build), price, and pay for your ad all online!  Click here to go to our online ad placement page.

FULL PAGES
Full Page
7-1/2” x 9-3/4”
Color $3,790
B/W $2,485
Full Page Spread
16” x 9-3/4”
Color $6,890
B/W $4,710

JUNIOR PAGES
Junior Page
7-1/2” x 8”
Color $3,475
BW $2,285
Junior-Page Spread
16” x 8”
Color $5,950
B/W $3,970

2/3 PAGES
2/3 Page - Horizontal
7-1/2” x 6-1/2”
Color $3,015
B/W $1,885
2/3 Page - Vertical
4-7/8” x 9-3/4”
Color $3,015
B/W $1,885

1/2 PAGES
1/2 Page - Horizontal
7-1/2” x 4-3/4”
Color $2,605
B/W $1,480
1/2 Page - Vertical
3-9/16” x 9-3/4”
Color $2,605
B/W $1,480

1/3 PAGES
1/3 Page -Horizontal (J)
7-1/2” x 3”
Color $1,560
B/W $1,110

1/3 Page - Island (K)
4-7/8” x 4-3/4”
Color $1,560
B/W $1,110
1/3 Page - Block
3-9/16” x 6”
Color $1,560
B/W $1,110
1/3 Page - Vertical
2-5/16” x 9-3/4”
Color $1,560
B/W $1,110

1/4 PAGES
1/4 Page - Island
3-9/16” x 4-3/4”
Color $1,215
B/W $870
1/4 Page - Vertical
2-5/16” x 8”
Color $1,215
B/W $870

1/6 PAGES
1/6 Island
3-9/16” x 3”
BW $645
1/6 Vertical
2-5/16” x 4-3/4”
BW $645

OTHER AD SIZES
(R) 2-5/16” x 6”
B/W $785

(S) 4-7/8” x 3”
B/W $785

(T) 4-7/8” x 2”
B/W $595
(U) 4-7/8” x 1-1/2”
B/W $495

(V) 2-5/16” x 3”
B/W $495

(W) 2-5/16” x 1-1/2”
B/W $250
Policies, Specifications, Publication Dates

ADVERTISING POLICY

The publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally liable for such moneys as are due and payable to the publisher for advertising that the advertiser or its agency ordered and which was published. All contents of advertisements are subject to the publisher’s approval. The publisher reserves the right to cancel or reject any advertisement, insertion order, space reservation, or position commitment at any time without cause. Publisher also reserves the right to insert words “Position Announcements” above and/or below any copy. Only publication of an advertisement shall constitute final acceptance of the advertiser’s order.
  • Circulation & Subscription
    DIVERSE circulation is 40,000 and the cost of subscription is $40.00 per year (26 issues). DIVERSE is published every two weeks throughout the calendar year.


  • Agency Commission
    A commission equal to 15% of the gross billing for supplied camera-ready ads is allowed to advertising agencies listed in the Standard Directory of Advertising Agencies or members of recognized agency associations.

    NOTE: No agency commission will be paid on ads that require typesetting, illustrations or other services from DIVERSE. Credit is subject to approval. Payment is due 30 days from the date of invoice. Invoices 60 days past due are not commissionable. In multiple discount situations, only the highest discount will apply.


  • Advertising deadline
    Deadline for advertising is on Thursday, 21 days prior to issue date. Cancellations or changes in orders must be received in writing by the closing date. No cancellations or changes accepted after the closing date.


    • DIVERSE
    10520 Warwick Avenue, Suite B-8,
    Fairfax, VA 22030-3136 
    Tel: (703) 385-2400 • Fax: (703) 385-1839 
    E-mail: diverseads@diverseeducation.com
    Web: www.diverseeducation.com
MECHANICAL SPECIFICATIONS
  • Page Specifications

    • Publication trim size:
      8-1/2” x 11”
    • Type page size:
      7-1/2” wide, 9-3/4” deep.
    • Bleed Dimensions and charges:
      Bleeds are accepted for Full-Page Spread (17-1/4” x 11-1/4”) and Full-Page (8-5/8” x 11-1/4”) ads.
      Gutter: 1” Note: In ads that bleed into gutters, vital advertising matter should be kept within a width of 7-1/2” to allow for variations in folding.
    • Screen: 150-line screen.
    • Method of Binding:
      Saddle-stitched or perfect bound
    • Color: 4-color and 2-color 
    • Alterations Charges: $65.00/hour.

  • Electronic Files


    • Via E-mail: Send materials to diverseads@diverseeducation.com. Include the advertiser’s name in the subject line. Also include the name of a contact person, phone number and address. Logos and images included in the advertisement should be in line-art mode and 1200 dpi .TIF format. Photographs should be in either grayscale or CMYK mode and at least 300 dpi as .TIF or .EPS formats.
    • Via Disk or Other Removable Media:
      These are accepted with fonts, original layout document and images included. Mac and PC platforms are accepted. Logos and images other than photographs included in the advertisement should be in line art mode and 1200 dpi .TIF format. Photographs should be in either grayscale or CMYK mode and at least 300 dpi as .TIF or .EPS formats.
    • Supported Applications:
      QuarkXpress, Macromedia Freehand, Adobe Photoshop, Adobe Illustrator and Adobe Acrobat. Acrobat files should be optimized for high-resolution printing.

  • PUBLICATION DATES/DEADLINES**

In a hurry to place an ad?  Now you can upload (or build), price, and pay for your ad all online!  Click here to go to our online ad placement page.

    EDITORIAL CALENDAR

    Dates/Deadlines

    Published bi-weekly, Diverse is the only national news magazine devoted to matters of access and equity for all in higher education. From our regular features and columns on tenure, salary, faculty, students, recruitment and retention, to our ongoing special reports and supplements on hot, topical issues, Diverse’s editorial coverage is unique and relevant. As a result, over 200,000 higher education professionals turn to and rely on Diverse.

Issue Date                                                                                                Ad Deadline
8/21/08 Special Report: Academic Kickoff 7/31/08
9/4/08   8/14/08
9/18/08 Special Focus: Hispanic Heritage Month Edition 8/28/08
10/2/08 Special Focus: North Carolina 9/11/2008
10/16/08 Special Report: Recruitment and Retention 9/25/08
10/16/08 Special Supplement: Distance Learning 9/25/08
10/30/08   10/9/2008
11/13/2008 Special Report: Careers In Higher Education 10/23/2008
11/27/2008 Special Focus: American Indian Heritage Month 11/6/2008
12/11/2008   *11/18/2008
12/25/2008   12/4/2008
1/8/2009 Special Report: Emerging Scholars *12/16/2008
1/22/2009   1/1/2009
2/5/2009 Special Focus: Black History Month Edition 1/15/2009
2/19/2009   1/29/2009
3/5/2009 Special Focus: Women's History Month 2/12/2009
3/19/2009 Special Report: Technology In Higher Education 2/26/2009
3/19/2009 Special Supplement: Distance Learning 2/26/2009
4/2/2009   3/12/2009
4/16/2009   3/26/2009
4/30/2009 Special Report: Money & Finance 4/9/2009
5/14/09  Special Focus: Asian Pacific American
Heritage Month		 4/23/09
5/28/09 Special Report: Arthur Ashe Sports Scholars 5/7/09
6/11/09 Special Report: 25th Anniversary Edition 5/21/09
6/25/09 Special Report: Top 100 Undergraduate Degree Producers 6/4/09
7/9/09   6/18/09
7/23/09 Special Report: Top 100 Graduate
& Professional Degree Producers		 7/2/2009
8/6/09   7/16/09

All special reports will receive bonus distribution.
All copy and artwork must be received by deadline dates shown above.
No cancellations or changes in orders accepted after the closing date.
*Early deadline due to Thanksgiving and Christmas holidays.
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