Archives 1998
From the 1998 Archives of 
Black Issues In Higher Education

Newsroom power shortage - minorities in journalism


by Eric St. John
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Are students of color getting the inside scoop on what it takes to become news editors and producers?

Chasing the breaking news story. Writing the thoughtful, definitive piece that will effect the course of history. Getting that byline and the name-recognition that could lead to fame and fortune. These are just a few of the lures that attract students to journalism schools and careers as reporters.

As enticing as these may appear, the real power in journalism is in editing -- and according to the numbers, too few people of color currently sit on these thrones of power.

"The critical thing is that editors are the folks who make the decision on what stories are assigned, how they are covered, what the play will be in the newspaper, and what the priorities of the newspapers are," says Veronica Jennings, diversity director of the American Society of Newspaper Editors (ASNE). "So certainly, you want as much diversity as possible from the people who are making those decisions.

"It's hard to convince people that the real power [in television news] is in producing and not in front of the camera," she says. "But if you want to be wielding significant power in this business, you need to be thinking about editing."

According to ASNE's 1998 Newsroom Census, 9 percent of newsroom supervisors are minorities, up from 1 percent in 1978. Minorities also comprise 10.2 percent of copy and layout editors, up from 3 percent in 1978. (see Incredible Whiteness, page 40, for more newsroom demographics).

"The numbers are disappointing," says Todd Beamon, senior editor of BET Weekend Magazine. "And there is no particular excuse for that, when you have so many [minority] journalists who have good educations -- who have excellent educations -- and who are well-experienced. There is simply no excuse. They are there, and they are available."

Getting On Track

While the current number of African American, Latino, Asian, and Native American editors may be small, most experts agree the future health of the news industry requires a more diverse management demographic. Achieving this goal may very well require concomitant change in the way the nation's schools of journalism prepare students of color.

"J[ournalism] schools need to talk about the career paths necessary to get on the management and editor track," Jennings says. "Students need to be getting the special skills in copy editing and leadership that will help them be identified as potential editors."

But where are aspiring editors supposed to get the necessary training? Some journalists -- like Vanessa Williams, president of the National Association of Black Journalists (NABJ) and a reporter for The Washington Post -- believe that editors are trained after they get out of journalism school.

"Many of the experiences that you need to be a good editor are hard to find in school," says Williams, adding that the best editors have to spend at least some time in the trenches. "For an editor to manage a journalist, it makes sense that he or she understands what it's like to be out there on the streets to find a story, confronted with the various ethical and technical difficulties that might come into play."

"I am not an advocate of getting a master's in journalism, unless you want to get into management," Jennings adds. "Getting a master's in journalism theory and philosophy won't necessarily help your career; getting reporting and editing experience will. But it: you do get [an advanced degree], get it in something that will elevate you on the management side."

Beamon sees it a little differently. He graduated with a degree in journalism from Marquette University in 1980, and though he does not have an advanced degree, he advocates getting one.

"Advanced degrees are necessary [in journalism] because technology is changing anti the world is changing, becoming a global marketplace, very quickly," says Beamon. "Some of the things I learned at Marquette, while they are not obsolete, have to be quickly adapted because there have been so many changes in such a short time."

Beamon worked at publicaions in Duluth, Minnesota, and Richmond, Virginia, before doing a six-year stint as a full-time copy editor at The New York Times. From there, he became a business editor at both Philadelphia Daily News and The Washington Post.

Ritchie, however, disagrees about when the training of newspaper editors should begin.

"To get managers, you have to have people who are really good. They have to know how to write, how to edit," she says. "Students have to start thinking about long-term management [in journalism] as undergraduates. [When you] get on the management track after graduation, [the people at tine media outlet which hired you] tend not to teach you what you needed to learn in undergraduate school.

"Our goal is to have them think about the news decisions they are making now and apply them to a professional setting," Ritchie continues. "It's not a natural connection to make. Many students think being on a college newspaper is like playing journalism. But we insist that they don't take this as a game. And, we encourage them to start their internships early."

Addie Rimmer, deputy managing editor for news at The Detroit Free Press, decided editing was for her after an experience at the Columbia Graduate School (if Journalism.

"In the spring semester, people decide on a specialty.... I had decided to pursue newspapers. We rotated different positions on the paper," relates Rimmer, who graduated from the program in 1978. "On the week that I was reporting, I had done extensive work on a story that involved a complex issue in Brooklyn. But after I saw how badly the editor butchered the story, I decided that no one would ever be in the position of cutting my work like that again. I wanted to be the one doing the cutting."

Rimmer, who graduated from the City College of New York with a B.A. in English, has also worked at The Wall Street Journal and The Miami Herald, and has taught journalism at Columbia and the University of Arizona. Additionally, she has directed the Robert C. Maynard Institute for Journalism Education in Oakland, California.

For Dana J. Thompson, a copy editor at The Lexington Herald-Leader in Kentucky, the choice was made by the situation.

"I fell into editing accidentally. A paper I was going to intern for -- The Florence Times-Daily in Alabama -- ran out of reporting slots and the only position available was copy editing, so I took it. Then I found out that I liked it and have been doing it ever since."

Jennings says that there is no better way to start an editing career than through copy editing -- the art of making a story readable.

"When they are talking about a career in papers, copy editing is a great entry point. That gets you onto the management rung and into the newspaper," she says. "You need to take some classes geared towards how to manage people and edit copy. Get on the campus paper and learn how to run a newsroom. That way you can develop a long-term career and that first job is not the just the first stop along the way."

And Thompson adds, "With copy editing, there are more job opportunities. [Newspaper recruiters] are always saying how they have a hard time finding students who want to be editors."

Training and Leadership

Dr. Louise Ritchie, who is the faculty advisor for The Famuan, Florida A&M University's student newspaper, believes that HBCUs offer an excellent training ground for aspiring Black editors.

"For [African American] students with an interest in editing, HBCUs have an advantage," she says, "because in order to be an editor [on the college newspaper], you don't have to fight the battle of prejudice and racial discrimination" that you would have to fight at a college newspaper at a traditionally White institution.

However, studying journalism at an HBCU can have its disadvantages as well. For instance, there are several traditionally White college newspapers that come out daily. Getting used to the pressures of daily "newspapering" is something that is not available at HBCUs.

"There is a lot of difference between being the manager of a college daily and the manager of a paper that comes out maybe forty times a year," says Ritchie, who adds that beginning in the fall, The Famuan will be printed every Thursday and two Mondays a month.

She adds that journalism schools must do a better job of encouraging students of color to think beyond getting their first reporting job.

"We want them thinking about what they can do to be running a section and managing a newspaper," Ritchie says.

Experience has taught NABJ's Williams the value of interpersonal and intergroup skills in an editor. Even copy editors need personal relationship skills, she says.

"They need [to develop] confidence and they need to be sensitive enough to be able to figure out how to make a reporter feel that this [process of reporting and writing a news story] is a collaborative effort. An immature editor and an immature reporter can be an ugly situation."

Despite her belief that on-the-job experience is of the utmost importance, Williams thinks colleges and universities can do more to improve minority preparation for careers in editing.

"I think that the thing that [journalism schools] can do is ... teach them to be better thinkers, to be broader thinkers. They should be encouraged to study other cultures, other countries, other disciplines. It's helpful if journalists know things about other areas and other issues," she says. "If you're going to edit, you need to be able to help [reporters] think through their stories. You need to be able to help them find the people, places, and resources that they'll need."

Sentiments which echo Rimmer's: "They need to develop as broad a base as they can. They need to study history, socioloy, economics, the arts. As an editor, you come across situations and people from all walks of life, so the broader based the background the more effective the editor."

Jennings offers yet another suggestion for minority undergraduates who seek careers as editors.

"If you're interested in newspaper management, go to business school," she says. "It certainly will not hurt in any way. But if you have the goal of running a newspaper or a magazine, or of being a publisher, someday you will need that business training."

RELATED ARTICLE: The Incredible Whiteness of Editing

According to the American Society of Newspaper Editors' (ASNE) 1998 Newsroom Census -- a survey of 957 of the 1,462 daily newspapers in the United States --people of color comprise 11.46 percent of newsroom employees. Additionally, the number of newspapers that employ minority newsroom professionals has risen from 33 percent in 1978 to 58 percent in 1998. Which means that 42 percent of newsrooms in the United States have no minority presence at all.

On the editing side, the survey reports that 9 percent of newsroom supervisors are minorities, up from 1 percent: in 1978. Minorities also comprise 10.2 percent of copy and layout editors, up from 3 percent in 1978.

According to Chris Schmitt, ASNE's finance and membership manager, in March 1998, 5.77 percent of the society's member were minorities. ASNE is composed of 870 directing editors of daily newspapers.

RELATED ARTICLE: American Society of Newspaper Editors Statement on Newsroom Diversity (April 23, 1998)

The following is a draft statement. The American Society of Newspaper Editors' board will decide the final language of the statement at its fall meeting in Miami,

Newsroom diversity is essential to the newspaper's responsibility in a democratic society and success in the marketplace. To accurately and sensitively cover the community, newsroom staffs must reflect society as a whole. The newsroom should be a place in which all employees contribute their full potential, regardless of their race, ethnicity, color, age, gender, sexual orientation, physical disability, or other defining characteristic.

To drive the quest for diversity and inclusion in the workplace, the American Society of Newspaper Editors will:

* Encourage and assist newspapers to reach newsroom parity with minorities in the population. As a benchmark, the representation of journalists of color should reach at least 20 percent industrywide by 2010. At a minimum, every newspaper should employ journalists of color and every newspaper should reflect the diversity of its local community.(+)

* Monitor year by year the employment of Asian Americans, [B]lacks, Native Americans, and Hispanics in the newsroom.

* Advocate diversity in content as a journalistic core value.

* Commit a significant portion of the Society's energy and resources to fostering newsroom diversity.

* Encourage collaboration on diversity among various groups.

If you would like to express your opinion or give input about the draft, please contact Veronica Jennings, ASNE's diversity director, by e-mail at <vjenn@asne.org>, or through the U.S. mail (Veronica Jennings, Diversity Director, ASNE, 11690B Sunrise Valley Drive, Reston VA 20191-1409) so there, is a written record of your correspondence.

(+) This section of the statement has been reworded since it was first released to clarify the boards intent.

Enrollment Trends in Journalism and Mass Communication (1988-96)

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