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Baruch College to Develop Young Investor Online Guide

Baruch College to Develop Young Investor Online Guide

Baruch College, a City University of New York institution, recently received a grant award of $240,829 from the NASD Investor Education Foundation to develop an interactive computer-based investment guide tailored to young adults making career choices. The project, the Young Investor Online Guide, will enable users to test investment strategies and will encourage young people to consider investment opportunities when making career decisions.

“Young adults need to know more about their investment opportunities, especially in the early stages of their working lives,” says Robert R. Glauber, chairman and CEO of NASD. “This online tool will allow them to experiment with and manipulate key variables that predict long-term financial security in a simulated environment.”

Baruch College will work with Kognito Solutions, an educational software developer, to produce the financial education tool. The college also plans to partner with the National Association of Colleges and Employers, and the Career Services Association of the City of New York, to identify and reach a substantial number of young adults preparing to enter the workforce.

Young adults will learn how to use financial calculators, compare investment opportunities, manage debt and consolidate student loans. The guide will be offered online and in a CD format at college career development centers and libraries. The guide will also be distributed to members of the National Association of Colleges and Employers.

“We think that the online environment is the best place to engage young adults because they are so comfortable in cyberspace,” says Dr. James R. Coyle, project principal and associate professor in marketing at Baruch. 

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