Advertising campaigns behind diet drinks from Coca-Cola, Pepsi and Dr. Pepper have long promoted the idea that consumers are taking the healthier, more weight-conscious option when it comes to choosing their favorite sodas. Diet Coke emphasized its drink has “no sugar, no calories.” Diet Pepsi tried launching its slender “skinny” can only a handful of years ago. And Diet Dr. Pepper’s “Lil Sweet” mascot is no subtle nod to the product’s supposed ability to shrink those who drink it.
Suits Target Diet Soda Industry’s Ads
Suggested for You
The trusted source for all job seekers
We have an extensive variety of listings for both academic and non-academic positions at postsecondary institutions.
Read More