Internet Usage Reflects Gender Breakdown
The ratio of women to men online reflects the gender statistics of the current American population, according to the Nielsen/NetRatings study. In May, an estimated 53.33 million women actively used the Internet compared to 49.83 million men. Women spent an average of nearly 9 hours a day online, where men spent about 10½ hours online. Men viewed 31 percent more pages than women.
Since May of last year, both sexes increased their time spent on the Internet by about 30 minutes a day, and over 11 million more women and 9 million more men jumped on the Internet, according to NetRatings vice president Sean Kaldor. Kaldor claims that the recent Internet bust was simply caused by too eager Internet companies overrunning the market before it could deliver the supply.
“It was too many too early, and they were addressing a fairly small market, only two percent of total consumer retail spending. As that expands, the Internet will be able to support more companies,” he says. “As much as we hear about businesses expiring, the number of users keeps going up.”
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