Scott Gordon had just arrived in his job as provost of Eastern Washington University when an alumnus approached him at a meet-and-greet in the Skyline Ballroom of Spokane’s Hotel RL.
The event was new, too. Called the Eagle Summit after the public university’s athletics mascot, it was meant to build enthusiasm among the school’s supporters. That has become increasingly crucial at a time when Americans’ faith in higher education is declining, governments are investing less money in it, and employers complain it’s producing too few graduates with skills they need.
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