Universal Music Group (UMG) announced a voter engagement initiative for the November 2022 U.S. elections.
The initiative – led by the Universal Music All Together Now Foundation and UMG's Task Force for Meaningful Change – includes the "Use Your Voice" voter registration and education program and "Pull Up to the Polls" voter transportation program. Moving forward, UMG’s U.S. offices will also be closed on Election Days to accommodate employee voter participation and Election Day Volunteer activities.
"Voting is an essential component to promote a free and fair democracy that gives every individual the right to address their policy interests and concerns, particularly for marginalized communities disproportionately challenged with the opportunity to vote," said Dr. Menna Demessie, SVP and executive director of the Task Force for Meaningful Change. "It's vital that we provide solutions for any barrier that prevents someone from voting, particularly transportation, which is also a logistical hurdle for many working-class voters. We're grateful to our partners for providing rides to the polls to ensure everyone gets to vote."
As part of “Use Your Voice,” UMG produced a content series with nonpartisan voter organization HeadCount to explain issues that voters may see on local ballots and the importance of voting in the midterm elections. Other organizations UMG is partnering with to support voters include GLAAD, the Mental Health Coalition and Anxiety and Depression Association of America (ADAA), and Election Protection.
Meanwhile, “Pull Up to the Polls” is partnering with Voto Latino, NAACP, and YMCA to register voters and provide transportation to and from the polls.