Encyclopedias Lumber into Internet Landscape

Encyclopedias Lumber into Internet Landscape

Encyclopedias traditionally have been regarded by academics as second-rate sources of information, collections of summaries short on depth and authority, works that any self-respecting academic would be embarrassed to cite in a paper or presentation. Using primary sources — firsthand accounts and opinion — is the gold standard.
But as the Internet makes dubious firsthand information available with a few clicks of the mouse, encyclopedias aren’t looking so bad after all. In contrast to the rumors, gossip, hoaxes, exaggerations, falsehoods and mistakes that surfers can find on the ‘Net, encyclopedias are a bastion of professionally written and edited material that for the most part is accurate and trustworthy.
Change is again rousing the once sleepy world of encyclopedias, making them more accessible than ever.
The leader here is the unlikeliest of trailblazers, the formerly staid and even fusty Encyclopædia Britannica. This British-born  — but now American-owned  — grande dame of reference works, the last of the top encyclopedias to embrace multimedia CD-ROMs, is the first to make its entire content available for free on the Web.
At Britannica.com, computer users can freely search through any of 76,000 articles  — 3,000 more than in the 32-volume printed set, which is still available for a cool $1,250. Encyclopædia Britannica maintains another Web site at www.eb.com that’s targeted toward libraries, schools and other institutions and carries subscription fees.
To compete in the frenzied and future-oriented dot-com world, Britannica.com is giving away more than the wide-ranging content of its unparalleled encyclopedia. It also offers fresh material daily  — news, weather, sports, features on pop culture and other topics, and 125,000 selected links to other Web sites. “We want people to visit us every day,” says spokesman Tom Panelas.
To succeed, the company needs frequent visitors. Its business model is based on advertising and e-commerce — the company sells educational tools such as telescopes and science kits.
Brittanica.com is at the vanguard, with other encyclopedias likely to follow, if kicking and screaming. “As print encyclopedias were overwhelmed by CD-ROMs, CD-ROM encyclopedias may be overwhelmed by the Web,” says David Card, an analyst for Jupiter Communications, an Internet research firm in New York.
Microsoft, the company that has succeeded by trying to eat everyone else’s lunch, has taken baby steps here. At MSN Encarta, http://encarta.msn.com, viewers receive free access to a concise encyclopedia of 16,000 abridged articles and a world atlas. Access to the 42,000 articles in the unabridged encyclopedia still costs $50 a year, or $40 a year for those who recently bought an Encarta CD-ROM.
The other major encyclopedias are even slower out of the gate. Grolier Multimedia Encyclopedia Online, www.gme.grolier. com, costs $60 a year; World Book Online, www.worldbookonline.com, $50 a year; and Compton’s Encyclopedia Online, www.comptons.com/index_retail.html, $40 a year. None offer free abridged versions, though all the pay encyclopedias offer free trial periods ranging from one week to one month.
Fortunately, consumers have other free offerings to choose from. Funkandwag-nalls. com offers the complete content of the unabridged Funk & Wagnalls Encyclopedia, along with a dictionary, thesaurus, atlas, animal encyclopedia and media gallery to access photos, animations, music and speeches.
Electric Library’s Encyclopedia.com offers only an abridged encyclopedia, the Concise Columbia Electronic Encyclopedia. But for more depth, it also includes links to related Web sites and articles from Electric Library, a compendium of 3 million articles from magazines, newspapers and other sources. Access, however, costs $60 a year.
Nothing beats an almanac for quick facts on everyday items, which is the forte of InfoPlease.com. It offers almanacs on general topics, entertainment, sports and kids’ interests, as well as an encyclopedia and a dictionary —  all free of charge.
Big companies may be staking claim to the Web, but there’s still room for homegrown efforts. Internet Oracle, www.internetoracle.com/encyclop.htm, provides a convenient, free launch pad to search through 23 general and specialized encyclopedias and other reference works, plus links to dozens of other reference sources.
A similar site, Resource Central, www.kalama.com/~ mariner, offers links to 40 encyclopedias, 60 dictionaries and numerous other reference sources. Library Spot, www.libraryspot.com, and Virtual Reference Desk, www.refdesk.com, also deserve bookmarks.
You still wouldn’t want to quote encyclopedias in a doctoral dissertation, but for quickly finding reliable information to help with work, home or school life, they’re hard to beat. And with the trailblazing efforts behind Encyclopædia Britannica, free access to them is a trend that will be hard to stop.
“Free is awfully compelling,” says Rob Enderle, an analyst for Giga Information Group, a market research firm in Santa Clara, Calif.    

Reid Goldsborough is a syndicated columnist and author of the book Straight talk About the Information Superhighway.  He can be reached at reidgold@netaxs.com or http://members. home.net/reidgold.



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