Geoscape International, a market intelligence group, unveiled its current and forecasted geo-demographic data at the Multicultural Market Intelligence Summit held Oct. 6. The “American Marketscape DataStream: 2006 Series” measures the American population, with special emphasis on cultural segments such as Hispanic, Asian, African- American and other ethnic groups.
The DataStream includes over 1,100 specific indicators across four “vintages” and seven levels of geography — from the national to the block group level. According to the study, Hispanics and other cultural segments form an increasingly large proportion of the American populace. The DataStream will provide measurements of populations and households, according to characteristics such as language, acculturation, socioeconomic status, consumer expenditure, income, educational attainment and other factors.
“Business executives must understand what this demographic transformation means for their enterprises in order to navigate in the direction that will better serve their constituencies and bear fruit for their investors,” said Geoscape CEO Cesar M. Melgona.
“The publication … is of critical importance in order for marketers to have the latest data that goes into depth for today’s diverse ethnic populations — marketers and demographers will find the Hispanic acculturation and other ethnicity measures extremely valuable,” said David Willisch, General Manager of AOL Latino.
Recent population and socioeconomic data for Asians, African-Americans, Middle Eastern and Central/Eastern Europeans also are included in the DataStream — together with data for Non-Hispanic White and other groups.
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