ATHENS, Ga.
A polished presentation prepared by a team of Terry College of Business
MBA students from the University of Georgia earned first place in the
National Black MBA Association-DaimlerChrysler Case Competition held
last weekend in San Diego.
Redick Brown, Tracy Dunbar and Demetria Hannah, all second-year
students in the Terry College’s full-time MBA program, spent three
weeks studying the case and outlining strategies that would help
DaimlerChrysler penetrate the consumer automotive market in China.
“We spent more than 80 hours outside of our regular classes preparing.
There were a lot of long nights on the third floor of Sanford Hall,”
Brown said. “When we got on the plane, we knew we were prepared and
confident in the presentation. We knew our presentation backwards and
forwards. We knew our numbers were solid and our assumptions were
indicative of what could be expected. We just had to deliver it
properly.”
After two rounds of presentations and question-and-answer sessions, the
panel of DaimlerChrysler executives who judged the competition decided
the Terry team had delivered it properly. The Terry MBA team beat
defending champions Michigan State University and 27 other MBA teams
from business schools across the country, including Vanderbilt, Penn
State, Brandeis and Johns Hopkins.
Brown, Dunbar and Hannah have been invited by the DaimlerChrysler
executives to make their presentation to the company’s board of
directors in Detroit. The three students each received scholarships in
the amount of $5,000.
The National Black MBA Association Case Competition was conducted
concurrently with the 27th annual NBMBAA Conference and Exposition,
held Oct. 11-16 in San Diego.
