Black Coaches Association To Change Name to Diverse

The Black Coaches Association is changing its name to reflect inclusiveness of other minority groups. The name will be made official following the end of member voting July 1.

The organization, founded in 1988, will evolve into Diverse Coaches and Administrators, Diverse Coaches and Administrators Association or another name recommended by members in a write-in campaign.

Executive director Floyd Keith said in a statement that the BCA board of directors had been contemplating for two years changing the name to better reflect the association’s mission, current members and “future constituents.”

“As we approach our 20th anniversary, we acknowledge America’s changing demographics and we feel compelled to reflect a change in our name. Our members are our heart and soul,” said Keith.

The announcement came at the association’s 19th annual convention in Miami last week. At the convention, Keith talked of joining forces with Hispanics and Asians to support the growth and development of ethnic minorities in professional, intercollegiate and high school sports. But, at least one current member said he felt abandoned.

“I’m a little bit discouraged,” Lamonte Massie, the head football coach at Edward Waters College, a historically Black college in Jacksonville, Fla., told the Miami Herald.

“I don’t want to come off racist, but personally if we add other cultural groups it could dilute our opportunities for the things that are common to Black coaches and that are common to historically Black colleges. I really feel this is great to have the BCA … because it’s for Black folk. Nobody else is going to represent us,” Massie told the paper.

–Diverse staff reports



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