Williams joined the College Football Playoff in July 2018 as its chief operating officer, after having spent the previous two years as commissioner of the Big Sky Conference. In her role, Williams is primarily responsible for managing the national championship game and all affiliated events. She also serves as the primary liaison for the six bowl games that participate in the CFP and will manage the process for selecting sites for upcoming national championship games. Prior to her time at the Big Sky, Williams was a member of the Big Ten Conference staff for 16 years, including 10 as associate commissioner and she served as the first director of the Big Ten football championship game as well as the director of the league’s men's and women's basketball tournaments. Under Williams's leadership, the 2011 Big Ten football championship game received the 2012 SportsTravel Award for “Best New Sports Event.” She also served on the NCAA staff in Indianapolis for two years as director of the NCAA Division I women's basketball championship. Prior to her time at the national office, she was a member of the Southern Conference staff. Williams has been recognized with honors that include the 2017 Shadow League Leadership Award, 2014 SportsBusiness Journal Class of Game Changers (Women in Sports Business) and 2014 CEFMA Event Manager of the Year. Williams serves on a number of national committees including the Women's Basketball Hall of Fame Board, John McLendon Minority Scholarship Foundation, NCAA Sexual Assault Prevention Commission and NACDA FCS Athletic Director of the Year Selection committee. Williams is a graduate of Texas A&M, where she competed in volleyball and basketball. Originally from San Antonio, Texas, she also holds a master's degree in sports administration from Ohio University.
