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Online Bookseller Targets Spanish-Only Market

Its new consumer web site, will be the largest U.S. online bookstore operating exclusively in Spanish, Lectorum Publications announced.

Lectorum, a Scholastic subsidiary and the largest and oldest distributor of Spanish-language books in the United States, will celebrate the grand opening on Monday, November 17., will offer thousands of adult and children’s titles directly to the public, in addition to Lectorum’s sales of Spanish-language and bilingual books through libraries, schools, universities and retailers, the company said.

“Now Hispanics in every town, large and small, from coast to coast, will have access to quality books and can be part of a vibrant book-loving community,” said Teresa Mlawer, president of Lectorum Publications. “It is truly a neighborhood bookstore online. As we add features every day, visitors will hear from Latino authors, get book and gift suggestions from staff, and join in the conversation about books and reading.”

In celebration, Lectorum is presenting its first Cafe Literario with best-selling authors Mirta Ojito, Esmeralda Santiago and Victor Villasenor on November 19, 2008 at Scholastic’s global headquarters in New York City. The invitation-only event, moderated by Univision’s Antonio Martinez, will be recorded and available on on Monday, November 24.

The online site will allow consumers to request specific titles and get recommendations. It will also offer bestseller lists, staff picks, book reviews and recommendations. Author spotlights, book club chats and calendar listings of literary events will also be regular features. The website also will offer pre-holiday discounts.

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