My goal this morning was to offer a comprehensive review of Brilliant, Crazy, Cocky – a new book on emerging market entrepreneurship by TechCrunch scribe Sarah Lacy. But time is running short, so here is an abbreviated version: Go buy it.
Seriously. This is an outstanding piece of journalism, based on Lacy’s ten months of travel to Israel, Brazil, China, Rwanda and Indonesia. She obviously touches on the macro trends affecting each market, but does so via seamless examples of entrepreneurs who have launched companies to make everything from mobile apps to toilet paper.
A brief excerpt from the open, about Marco Gomes – now CEO of social media advertising network Boo-Box, but then a young boy living in a dangerous Brazilian slum: