Former NCAA Players Sue Over Use of Images

Lawyers for the former UCLA basketball star Ed O’Bannon filed a class-action lawsuit against the NCAA on Tuesday, claiming former athletes should be compensated for the use of their images and likenesses in television advertisements, video games and apparel.

According to the New York Times, the lawsuit, which did not include a dollar amount sought, will bring into focus how the NCAA handles player images, especially after players leave college and are no longer bound by NCAA rules, and its vast licensing deals, which are estimated at about $4 billion.

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