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HBCU Football Teams Suffer Losses for Greater Gain

The athletic departments of Historically Black Colleges and Universities have once again benefitted financially, but their football teams certainly paid the price in this season’s matchups against big-time opponents.

For instance, last weekend, Florida A&M walked away with $900,000 after being demolished 76-0 by Ohio State. In fact, the five schools tracked by Diverse for their payout totals lost by an aggregate score of 293-33.

Overall, HBCUs are 1-15 against HBCUs facing Division I Football Bowl Subdivision opponents this season as Bethune-Cookman notched the lone victory, 34-13 against Florida International.

Two similar games will be played this season: Alabama State at Kentucky (Nov. 2); and Alabama A&M at Georgia Tech (Nov. 23).

Here are the 2013 payouts for the schools tracked below and the potential impact on the athletic department’s bottom line (based on 2011 data):



HBCUOpponentPayout% 2011 Coaching Staff Salary
Florida A&MOhio State900,00021.90%
Jackson StateTulane350,00012%
S.C. StateClemson 275, 000*7.30%
Savannah StateMiami375,00024%
Bethune CookmanFlorida State475,000N/A

*South Carolina State also recieves a percentage of the gate.

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