With the NCAA voting to allow college athletes to benefit from their name, image and likeness this past summer, the moving company College H.U.N.K.S. Hauling Junk has signed an endorsement deal with the Howard University men's basketball team, reports ESPN.
College H.U.N.K.S. Facebook Page
Co-owners of the business Nick Freidman and Omar Soliman told ESPN that they grew up in the D.C. area, attending Howard homecoming events. Friedman also said he played on Howard's intramural club basketball team.
"Our business started as an underdog with a beat-up cargo van in college, so aligning with student-athletes that historically have not received large media attention is important to our brand purpose," Friedman said. "College H.U.N.K.S. has a diverse team, and we strive to brighten the spotlight within and outside of our brand to build leaders and make a positive impact."