Texts, Online Ads in Store for Ohio’s Coveted College Voters

COLUMBUS, Ohio ― Progressive groups say reaching college voters in Ohio with text messages, digital ads and “fun” events will be part of a massive voter turnout effort in support of Democratic presidential nominee Hillary Clinton.

A coalition including the AFL-CIO, American Federation of Teachers, NextGen Climate and Planned Parenthood Votes announced its plans for the presidential battleground state Wednesday. Organizers called the effort unprecedented in its organization and scope.

A conservative counterpart, Americans for Prosperity, has also undertaken a huge grassroots effort, though focused on downticket races.

The group, backed by the billionaire Koch brothers, reached more than 2.1 million Ohio households through door-knocking and phone banks by late September. It also spent more than $8 million against Democrat Ted Strickland in his race to unseat Republican U.S. Sen. Rob Portman.